META / Discovery
Facebook and Instagram. Architecture, pool and lifestyle visuals from Estepona. Leads objective with website conversions, using the same Romanian form as Google.
3 creative anglesCOSTA DEL SOL / ESTEPONA
A villa in Spain.
A buyer in Romania.
Cristina.
A dedicated campaign for the Romanian market. META builds interest, Google captures demand. Every enquiry goes exclusively to Cristina.
Review the ads
17 villas in the developmentPrivacy.
Space. Mediterranean living.
Space. Mediterranean living.
01 / STRATEGY
One development.
Two routes to the buyer.
Promote the specific AMARIS development. Show the price and introduce Cristina before the buyer submits an enquiry.
Google / Intent
Capture searches for villas on the Costa del Sol and in Estepona. Exact and phrase match, with a specific offer and price. Add a separate brand ad group if search demand supports it.
3 ad groupsCristina / Qualification
Collect contact details, purchase budget and timing. Cristina is the sole owner of every enquiry. Record follow-up and outcomes in the CRM.
No sales-agent rotation17villas in the development
3–4bedrooms, depending on type
259 m²built area, starting from
3 stylesof architecture
Development specifications come from the supplied brochure. Four-bedroom villas were marked BLOCKED in the September price list; launch ads therefore feature three-bedroom villas. Terrace sizes differ: 104 m² in the brief and 105 m² in the brochure/price list. Exact terrace sizes are omitted from the ads pending confirmation.
02 / META ADS
Show the lifestyle,
state the price.
Three Romanian creative angles for the initial test. Select a variant to review the copy and visual concept.
A
AMARIS VillasPreview page name · Sponsorizat
AMARIS · ESTEPONADe la 1.590.000 € + TVA
VizualizareAMARIS VILLAS / COSTA DEL SOL
Află mai multe- Primary text / RO
- Headline / RO
- Description / RO
- CTA
- Află mai multe · Learn more
- Formats and creative direction
Draft preview. Actual placement layouts may vary. Ads will run from the approved business page; Cristina is the contact person.
Campaign setup
RO_AMARIS_CRISTINA_META_LEADS
Leads → Website → successfully submitted enquiry. One prospecting ad set with three ads; identical targeting for a focused creative test.
Romania only
All of Romania, Romanian language. Housing category. Use a broad eligible audience without custom age, gender or assumed-wealth restrictions. Confirm available settings in the account before launch.
Remarketing in phase two
Variant D is prepared for website visitors. Activate only when the audience is large enough and consent and platform requirements are met. Keep Romania as the only target location.
03 / GOOGLE ADS
When the buyer
searches for a villa.
A dedicated Search campaign. Three themed ad groups, each with two responsive search ads in Romanian.
AMARIS VillasEstepona · Costa del Sol · Spania
Planurile vilelorGalerie AMARISLocația în EsteponaDiscutați cu Cristina
Illustrative RSA combination. The destination domain will be added when the Romanian landing page is approved. The price is a draft figure from the supplied list.
Proposed keywords
RSA A · Price and specific offer · 15 headlines + 4 descriptions
Headlines / RO
Descriptions / RO
Pin the price description to Description 1 so the price + TVA appears in every combination. Update it after the new price list is confirmed.
RSA B · Lifestyle and consultation · 15 headlines + 4 descriptions
Headlines / RO
Descriptions / RO
Sitelinks and ad assets
Sitelinks / RO
- Planurile vilelor
Descoperiți spațiile
Vedeți detaliile vilelorFloor-plan section - Galerie AMARIS
Design și spații luminoase
Explorați proiectulGallery section - Locația în Estepona
Pe Costa del Sol
Aproape de golf și plajeLocation section - Discutați cu Cristina
Solicitați informații
Aflați disponibilitateaContact section
Callouts / RO
Piscină privată · Grădină privată · Parcare privată · Design contemporan · Doar 17 vile în proiect
Link to the matching sections of the approved landing page. Final URLs are not yet assigned. Add a call asset only after Cristina’s number and phone availability have been confirmed.
Location and language
Romania, Presence setting: people in or regularly in the targeted area. Do not include people based only on interest in Romania. Romanian language; monitor enquiry geography throughout the test.
Focused launch
RO_AMARIS_CRISTINA_SEARCH
Google Search only. Disable search partners for the first test; no Display or Performance Max. Separate brand queries from generic searches.
Bidding and conversions
After tracking is verified, use Maximize conversions without an initial target CPA if account volume supports it. With no conversion history, begin with capped Maximize clicks; set the CPC cap using Keyword Planner. Primary conversion: a successfully submitted enquiry.
Initial negative keywords
Separate luxury-villa purchases from holiday accommodation, low-price property and job searches. Short negatives such as chirie may also block investment-related searches, so start with more specific phrases.
"închiriere vacanță" · "cazare" · "hotel" · "booking" · "airbnb" · "ieftine" · "ieftin" · "locuri de muncă" · "job" · "apartamente de închiriat" · "vile de închiriat"
Add versions without diacritics and singular/plural forms. Exclude exact brand queries from generic ad groups. Review search terms regularly in the first weeks; do not launch with broad match.
04 / ROMANIAN LEAD FORM
The right budget.
One contact person.
A preview of the shared website journey from META and Google. The requested budget bands are preserved exactly. Every enquiry is assigned to Cristina.
AMARIS VILLAS · ESTEPONA
Descoperiți un stil de viață rafinat pe Costa del Sol
Vile contemporane cu 3 dormitoare, piscină privată și grădină, într-un proiect boutique cu doar 17 vile.
De la 1.590.000 € + TVA
Preț orientativ din lista din 14.09.2026, valabilă până la 30.09.2026. Prețul actual și disponibilitatea trebuie confirmate.
- Trei stiluri arhitecturale în proiect
- Parcare privată și grădini amenajate
- Un cadru natural aproape de Azata Golf
Cristina vă va oferi prezentarea și informații despre vilele disponibile.
1 · EnquiryRomanian website form. Consider a META Instant Form later, only after confirming which questions are permitted for Housing.
2 · RoutingSet Cristina as the CRM owner and label the lead RO / AMARIS. Include source, campaign, creative variant and budget.
3 · ContactSuggested service standard: first response within two working hours. Confirm contact details, purchase budget, total costs and timing.
4 · OutcomeRecord qualified / unqualified and the reason, then consultations, viewings and reservations. Measure progress through these stages.
Keep the €1m-2m band. The band alone does not confirm that the buyer’s budget covers AMARIS. Cristina should clarify the actual amount against the current price and total costs. Discuss any broader selection with buyers in the €2m-3m or €3m plus bands first; this proposal does not include verified alternative developments.
Tracking and lead routing / agency & CRM
Use a dedicated form or a unique hidden campaign identifier. Assign every enquiry from both platforms exclusively to Cristina. Before launch, test both journeys: META → form → CRM → Cristina and Google → form → CRM → Cristina.
- Shared identifiers
campaign=ro_amaris_cristina · project=amaris · owner=Cristina- META UTM example
utm_source=meta&utm_medium=paid_social&utm_campaign=ro_amaris_cristina&utm_content=privacy_45- Google UTM example
utm_source=google&utm_medium=cpc&utm_campaign=ro_amaris_cristina&utm_content=estepona_rsa_a- Fields to pass into the CRM
- Name, email, phone, budget band, timing, submission time, source and campaign/ad identifiers. Retain relevant click identifiers according to the tracking implementation and consent choices.
Record a conversion only after the enquiry is successfully received, rather than on a button click. Deduplicate repeated submissions. This proposal has no active Pixel, Google tag or external tracking.
05 / TEST & EVALUATION
Start with focus.
Scale with lead quality.
A recommended 30-day test. These amounts are a proposal for approval, not a forecast based on this account’s historical performance.
PROPOSED MEDIA BUDGET
€3,000 / 30 days
An average of €100 per day. Excludes campaign management, final creative production, landing-page work and any applicable taxes. Launch only after budget approval.
META / prospecting · 60%€1,800
Google Search · 35%€1,050
Reserve · 5%€150
Release the reserve after the first review, for a stronger creative or remarketing. Until then, leave it unspent. Suggested Search split: 55% Costa del Sol, 40% Estepona and up to 5% brand. Reallocate unused brand budget if search demand is low.
BEFORE LAUNCH
Confirm the offer
Price, availability, Cristina’s approval of the Romanian copy, destination page, contact details and two successful CRM routing tests.
DAYS 1–7
Verify delivery
Check Romania in location reports, search terms, routing and genuine enquiries. Run the three META creatives in the same ad set.
DAYS 8–14
Compare lead quality
Use Cristina’s feedback on reachability, actual budget and purchase intent. Reduce irrelevant queries and weak creatives when sufficient data is available.
DAYS 15–30
Strengthen what works
Reallocate based on cost per qualified enquiry. Add remarketing only with a sufficient audience. Decide on the next test at the monthly review.
Qualified enquiry
A valid, reachable contact with confirmed purchase interest, an actual budget matching the offer and an understood timeline. Confirmed by Cristina.
Cost per qualified enquiry
Platform spend ÷ qualified enquiries recorded in the CRM, using the same period and source. Report brand searches separately from prospecting.
Sales progress
Booked consultations, viewings and reservations. Cost per lead, click-through rate and form submissions are supporting indicators.
Without historical data and Keyword Planner estimates, no credible lead volume, CPL or sales forecast is available. Agree the success criteria and acceptable cost per qualified enquiry with Cristina before launch.
06 / PRE-LAUNCH REVIEW
What needs
confirmation.
This page contains the campaign and ad proposal. Media buying, final creative exports and the live enquiry form are the next implementation steps.
01
Current price and availability
The AMARIS price list starts at €1,590,000 + 10% VAT rather than €1,500,000. It expired on 30 September 2026. Four-bedroom Type III villas are marked BLOCKED in that list. Obtain an updated offer.
02
Budget, launch date and Cristina
Approve the proposed €3,000 for 30 days, the test start date, Cristina’s contact details and exclusive CRM assignment. Cristina should review the Romanian copy.
03
Landing page and tracking
Approve the destination domain and complete the Romanian page, privacy notice and tracking. A test from each platform must reach Cristina with the correct budget band and source.
04
Final advertising assets
Confirm advertising usage rights for the supplied renders. Export 4:5 and 9:16 assets, check safe zones and legibility of the price + TVA, and confirm Housing settings in the account.
05
Claims in the supplied translation
The supplied text is retained below for reference. Ads do not repeat “randament ridicat” or promise high returns. Promote rental management and Investor Packs only after confirming current terms.
Proposal status: no advertising campaign has been created or launched. The form is a preview and sends no data. Budget, copy and draft pricing require approval before implementation.